SCENARIO - Today wineries are increasing their revenues by selling more products, buying lands or grapes; and increase their margins on wine sold with higher product price (ex. export), optimizing production cost, etc. However, promoting and selling services related to the wine ecosystem is a huge unexploited opportunity. There’s an increasing demand and interest in wine. Millennials (1/3 of the market) engage with wine as an experience. Nonetheless wineries still have an extremely low digital penetration, very low quality websites and contents with difficulties to digitalize the business and a lack of data analysis and actions during online and offline activities.